NEW YORK, NY — August 6, 2018 — Metropolitan Partners Group, a direct-lending fund manager that provides senior-secured, transitional capital to small and mid-sized businesses in the U.S., recently closed an investment to finance the expansion of Tilting Point Media LLC’s (“Tilting Point”) User Acquisition Fund.
Tilting Point provides top mobile game developers with the marketing and publishing expertise they need to grow their games businesses and achieve success. The company will use the capital from Metropolitan Partners Group to deploy up to $132 million annually to fund user acquisition campaigns that developers need to scale their games. The funds will also enable Tilting Point to continue building on its powerful AI-driven marketing technology.
“We are excited to be working with Metropolitan Partners Group, who worked hard to structure a creative solution for Tilting Point,” said Kevin Segalla, Tilting Point’s Chief Executive Officer. “This financing will not only help us maximize our machine-learning technology, but it will also optimize our user acquisition for mobile game developers and do so at a much larger scale.”
“Metropolitan focuses on implementing financing solutions that specifically address the needs of the businesses with which we partner,” said Paul Lisiak, Managing Partner and Chief Investment Officer of Metropolitan Partners Group. “We collaborated with Tilting Point to map out the right solution that would allow it to grow its business over time. Our financing will help efficiently and effectively scale and optimize Tilting Point’s mobile game development platform to make it available to more users.”
“We believe that Tilting Point’s algorithmic approach meets the needs of leading mobile game developers in an increasingly complex, competitive market environment,” said Arvind Krishnamurthy, Managing Director at Metropolitan Partners Group. Krishnamurthy, who led the transaction, continued, “We look forward to partnering with the entire Tilting Point team to achieve their business goals.”
About Metropolitan Partners Group
Metropolitan Partners Group is a direct-lending fund manager that provides senior-secured, transitional capital to small and mid-sized businesses in the U.S. that have not had an institutional investor, are going through a period of growth and require additional capital in order to achieve scale. The short-term loans we provide of $5 million to $25 million go to fundamentally sound companies, with a typical loan term of 12 to 36 months. Since its inception in 2008, the firm has deployed more than $600 million of capital and completed over 60 investments with companies across several business sectors, including specialty finance, local infrastructure, telecom, heavy equipment, niche manufacturing and automation. Metropolitan Partners Group has an experienced team of 16 professionals with deep investment and operating expertise.
About Tilting Point Media LLC
Tilting Point is a new-generation games partner that provides top development studios with expert resources, services and operational support to optimize high quality live games for success. Through its User Acquisition Fund and its world-class technology platform, Tilting Point funds and runs performance marketing management and live games operations to help developers achieve profitable scale. To learn more, go to: https://tiltingpoint.com.
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